Asateer Scarves – More to the story than meets the eye.
In this new series called Business In The Spotlight, we highlight Muslim owned or Muslim catering businesses who you may or may not know about and help you to understand the human story behind the brand.
I’ve “known” Nadia since 2009.
Of course, we’ve never met but such is the brave new world of internet friendship, it’s really an upgraded version of the Pen Pals our school made us have when we were 11.
Sadly, my Italian pen pal and I never maintained our friendship.
Despite living an ocean apart, Nadia and I have had a good friendship Alhamdulillah.
She’s been there for me in good times and bad, so when she told me she was starting a new business for luxury Hijabs I was all ears.
Asateer means Story in Arabic, and if you’ve ever glanced at Nadia’s blog or even her Instagram, this lady is a storyteller and traveller.
Based in Dubai, but originally from Pakistan, she too married an Indian (albeit mine’s British born) and has actually managed to visit India which I never have #pakistaniproblems
The Story Behind Asateer Scarves
Asateer Scarves is an online boutique for premium scarves. They launched on 10th October 2017 and create scarves for smart, creative, professional Muslim women with colours that are not gaudy but actually wearable.
I WANT THE WHOLE COLLECTION!
INSPIRATION STRIKES IN MALAYSIA
Masood and I were vacationing in Malaysia a year ago.
During our 15-day stay, I had the chance to closely interact with the friendly locals, sample their delicacies, and observe their fashion styles.
I noticed how fashionable Malaysian women are!
They are educated, appear confident, hardworking, and love colourful clothes and scarves.
They comfortably wear satin and silk in the country’s year-round tropical climate and manage to look so stylish!
They have so many branded scarves options and I thought, why don’t we have the same in the UAE?
As women who work hard to become financially independent, we deserve to look our best from head to toe. This inspired me to start Asateer Scarves.
BUMPS IN THE ROAD
Every business has bumps in the road, and I always think it’s such an inspiration for people to own up and talk about them.
After all, Rome wasn’t built in a day!
Nadia’s obstacles centred on the fact that people thought the market was flooded with Hijab companies.
I know this because just before I got married my mum and I were going to start a Hijab business, but after looking at the competition we decided against it.
In the end, Nadia’s stayed true to her vision that the smart, creative and financially independent Muslim woman doesn’t want to look like everyone else.
After all a cheap hijab doesn’t go with that Michael Kors bag that I see every other Hijabi wearing!
WHAT MAKES ASATEER SCARVES UNIQUE?
THE CHARITY ELEMENT
Anyone can start a business, but to start a business with the intention of helping others and serving a community, that really intrigued me.
My mum always said to me when you intend to start a business, give a portion to charity and Allah will always look after your business.
That’s why I love the fact that Asateer Scarves works with Nusratul Masakeen a charity organisation in India that is based in Hyderabad and Mangalore.
I know you’re all here for the awesome pictures of the scarf.
Nadia very kindly sent me and a few select bloggers a scarf of our choice.
I pretty much stopped wearing colourful Hijabs a while ago as people told me to be more serious as I got into my 30’s.
Nadia told me to do what I want, so I chose something similar to what I used to wear, a bright unapologetic floral print.
As soon as it arrived, it made me feel feminine and beautiful.
This is how the scarf came packaged, in this gorgeous box with a ribbon securing it.
Inside, in beautiful tissue paper with an Asateer Scarf sticker was the actual Hijab, neatly folded and crease free.
The gorgeous Asateer label was visible and really makes it feel more luxe.
A few days later, I was due to meet fellow blogger Nishi V and I asked her if she would mind doing a Photo Shoot for me.
She thankfully agreed and on a dull drizzly day, laughed at by a toddler we tried to take some photos to justify the beauty of this Hijab.
HOW MUCH ARE THEY?
Most of the scarves are £21 with the silk ones around £41 which are expensive but as explained in the post, it’s hard to source fabric this good.
I’ve already ordered 2 more which I will share on Instagram as part of my birthday present from my husband Alhamdulillah.
But since the shipping rate is a flat rate up to 3 scarves and then the shipping price goes up so you can buy 1 for you, 1 for a friend, 1 for mum etc.
SHOULD YOU BUY?
If you’re looking for good quality premium Hijabs for yourself or for gifting, then I would highly recommend Asateer Scarves.